Innovation meets Influence - The Birth of Intero

Before Silicon Valley was duly named, its history as the hotbed of innovation was well noted. Our catchy moniker reflects the giants of technology who line the corridors of Cupertino, Mountain View, Menlo Park, Palo Alto, and Sunnyvale, the wave of progressive firms that have shaped electronics, e-commerce and social interaction all call this place home. In its truest form, innovation knows no boundaries. It isn’t contained by market or economic trends. Silicon Valley is where everyone gathers at the water cooler of progress, questioning why can’t things be better. It’s from that fountain that the founders of Intero drank.

It was 2002. Silicon Valley was mired in the dot-com bust affecting all corners of the technology sector. As a result the local real estate market grinded to a halt. In true Silicon Valley spirit, that was the exact, perfect moment to launch a startup real estate brokerage. Intero’s desire wasn’t to be like all other brokerages. Not only were we committed to providing our residents and neighbors a service that heralded the very nature of where we live, we owed it to our new neighbors, recruited from all over the world to come and work for many of the most creative, progressive companies on the planet. Powered by an entirely new technology platform, backed by a solid investment, lead by a team of real estate veterans who were all born, raised and weaned right here in the Silicon Valley, Intero Real Estate Services was born. While the dot-com bust remedied, in 2007, the real estate bubble burst and its subsequent effects on the market and economy we’re well documented. For us, this singled a moment in time to do what we do best - invest in our company and innovate further. Over the past seven years, against the pressures of a challenging market, we continued to advance our training programs, update all of our technology, grow our brand into other markets and build a luxury division, Prestigio International, catering to the global marketing needs of high end real estate. We did all this because this is who we are.

2014 - Intero Becomes a Berkshire Hathaway Affiliate

In the truest spirit of Silicon Valley, we were acquired by HomeServices of America, Inc., a Berkshire Hathaway affiliate and one of the most respected names in the business. In a way, this is simply part of the unique and wonderful story so many great companies encounter from this area. But more importantly, it is the obvious next chapter that plays to the innovative spirit that birthed us, nurtured us and took us from start-up to established. True to our nature and intent, through this acquisition, we have retained our Intero name, which has become synonymous with the top agents in the business and our regard for the communities we serve. For over 12 years, agents have trusted Intero with their career and our clients with the biggest transaction of their lives. We take that seriously. Our founders are still here willingly running our company just as they always have done. So while nothing changes, everything will continue to transform when it comes to progress, innovation and servicing our clients. Just as it always has.

Intero National Network

Intero is now A Berkshire Hathaway HomeServices affiliate. Acquired by HomeServices of America in the spring of 2014. Berkshire Hathaway is a worldwide holding company based in Omaha, NE. Its chairman and CEO is Warren Buffett, often referred to as the “Oracle of Omaha,” who according to Time magazine’s ranking is among the world’s most influential people. Berkshire Hathaway is the No. 1 company in Barron’s 2013 ranking of the world’s 100 most respected companies; it ranks at No. 8 in Fortune magazine’s 50 Most Admired Companies survey; and is No. 18 in Harris Interactive’s reputation study of the 60 Most Visible Companies.

HomeServices of America, Inc.is the second largest independent residential real estate brokerage firm in the United States and an affiliate of Berkshire Hathaway, but we are also a distinctly local company. Our family of brands is comprised of market leaders with deep roots in their communities. Although while we operate on a national scale, we like to say that we are our companies—local brands helping people in the communities which they serve. About Berkshire Hathaway Homeservices

HomeServices of America, Inc. is the second largest independent residential real estate brokerage firm in the United States and an affiliate of Berkshire Hathaway, but we are also a distinctly local company. Our family of brands is comprised of market leaders with deep roots in their communities. Although while we operate on a national scale, we like to say that we are our companies—local brands helping people in the communities which they serve.

National Marketing and Media

Being affiliated with a well known, National brand has many advantages. Most of which is extensive advertising across the United States. From our first brand TV spot to print ads in the Wall Street Journal, we support the Good to Know.® campaign on a national scale.

• TV Commercial airs on national cable
• Print runs in major publications, including the Wall Street Journal
• Digital advertising
• Social Media campaign
• Sponsorship of the HGTV series 'Fixer Upper' featuring Chip and Joanna Gaines

Intero Global Network

As an affiliate of Leading Real Estate Companies of the World® our company is a global — not just local real estate company working on your behalf. LeadingRE provides world-class marketing and resources,allowing us to provide the very best service.

At a time when a lot of people talk about being “global,” LeadingRE truly lives it – having built a powerful international presence long before being global was in fashion. With members in over 50 countries, we have connections in all corners of the world – extending membership only to firms that are leaders in the markets they serve and share values like local insight, global worldview, trusted experience, and high performance.

LeadingRE Overview

Leading Real Estate Companies of the World ® (LeadingRE) is the home of the world’s market-leading independent residential brokerages in over 50 countries, with over 500 firms and 120,000 associates producing over one million transactions valued at $321 billion annually. Our by-invitation-only network is based on the unparalleled performance and trusted relationships that result in exceptional client experiences.