Intero Real Estate Services, Inc.
a Berkshire Hathaway affiliate

5960 Stoneridge Dr
Pleasanton, CA 94588
Phone: 888.422.9991
Email: [email protected]

The Most Important Feature to Look For in an Agent

"In business as in life, you don't get what you deserve you get what you negotiate."
Chester Karrass

There is a lot of information available to real estate agents about marketing a property, filling out contracts or finding new leads, but, the art of negotiation is very hard to learn. It takes a lot of experience and many successful sales to see when the other party playing hardball.

Below a few rules to negotiations that I have learned from experience

I prepare my client early in the process about negotiations

Since the most stressful aspect for buyers and sellers is the negotitations, I prepare my clients early on in the process about what might happen during the sale of a house.

For example, during the listing ppresentation I will go over the purchase contract with the sellers. Once a buyer is interested in the purchase of your home, they will make an offer with a purchase price and maybe some contingencies to the sale. Price is not the only thing that can be negotiated. Negotiating the closing date, furniture and appliances, updates and repairs are very common.

Stay calm. Provide courtesy and respect to all parties involved.

Respect and sincerity are cornerstones to my business. No matter how tough the selling process gets we all have to stay in control and push forward with dignity and compassion. We are dealing with people and families that could be having difficult personal times and we must never use personal issues to our advantage. I have built my business by working well in all types of difficult situations. Sometimes, deals fall through, and it's tough, but as long as we look back and realize that business is business and we handled the process with respect and courtesy, we will get over the failed transaction and move onto a successful one.

Prepare for the worst case scenario

Worse case scenario is basically, when both parties are not willing to budge, and the deal is about to fall through. Remember, that once the purchase contract is signed, we are on a timeline to close the sale. Another thing to remember, is that even though we might be close to a failed transaction, we have to realize that both parties have spent a lot of time to get where they are... For example, a seller probably does not want to put the house back on the market and start the process all over again, and the buyer has probably been looking at homes for weeks and in the Bay Area, it is hard to get a contract accepted.

When things look bad, I find solutions. I work with the other agent involved and we try to bring all parties back to common ground.

Provide solutions for both parties.

This is were experience really comes into play. I can guarantee that even though you might think that you have found the weirdest request from a buyer or selling, there has been that same request made in another transaction. I use my large professional network to find answers and come up with solutions to many problems, not matter how odd they might be.

Use my expertise to vet offers that might be problematic.

The best way to avoid a bad situation is to not get in it in the first place. There are many tell-tale signs that a contract might cause problems down the road.

Are you interested in setting up a listing presentation to see how much you will net from the sale of you home?

Contact me now -or- Call 888.422.9991 for faster service