How to Market Your Home and get the Highest Possible Selling Price

The ultimate guide to preparing, marketing and selling your home.

As soon as you sign the listing contract, We are busy putting together incredible marketing so that everyone that sees the home will WANT IT!

Our marketing system and attention to detail goes above and beyond any other real estate company.

1. Getting the House Ready

Make sure you home looks, smells and feels great before you try to sell it. First impressions are very important when trying to sell your home.

Update, Renovate, or Remodel

Remodel To Sell Information

2. Professional Staging and Photography

Once the property is on the market and buyers are looking at it

Professional Staging Is a Must

According to a 2015 Realtor staging survey, home buyers find if easier to visualize the property as a future home (81 percent), buyers are more willing to walk through a home they viewed online (46 percent), will positively impact the value of the home if it is decorated to the buyer tastes (45 percent), and buyers are more willing to overlook other property faults (28 percent).

Coming Soon Website and Social Media Ads

Property websites are where all the other online marketing comes together. Buyers are guided to property websites from for sale signs, facebook posts, property flyers, Craigslist, and magazine ads.

Your Open Houses Need to be Huge Events

Open houses can be fun and it's possible to get huge turnouts with fun events like neighborhood ice cream socials. It can get pretty hot in the bay area during summer and nothing brings out the neighbors like a cold scoop of ice cream.


Modern 3D Virtual Tours

Gone are the days of hard to use virtual tours and fake tours using photo slideshows. We use the industries top virtual tour and floorplan software for guided tours around our listings.

Internet Listing Syndication on All Major Websites

When I list your home for sale, It will go on one MLS, maybe two, if the location is close in proximity to other MLS's. The listing is then syndicated to all major real estate websites, like Zillow, Trulia, and Realtor.com, including thousands on real estate agent websites.

Email Notification to All Real Estate Professionals

Real estate professionals always have a contact list of buyers that are currently looking for a home. We get notified before any website, like Zillow, of new properties that are hitting the market, or coming soon.

Print Marketing and Magazine Advertising

Property flyers are available at the open house for buyers to take home. They are also stored in the open house sign in a flyer box for people that drive by and cannot get into the property. Intero advertises in many real estate magazine and publishes their own luxury real estate magazine.

Video Marketing

Professional video tours of your home posted on youtube and other video websites. I now use drone footage to create an really cool perspective of your home.

Marketing on Social Networks

Your property will be promoted the entire time it is for sale. I also add extra promotion for upcoming open houses and special events concerning the listing. I consistently update the target audience and use the information provided from Facebook analytics to reach the most likely buyers.