The Intero Story - Past Present and Future
Intero is now A Berkshire Hathaway HomeServices affiliate. Acquired by HomeServices of America in the spring of 2014.
Serving communities from the Napa Valley/Sonoma wine country to the Carmel coastline, as well as markets in Lake Tahoe, Sacramento, Southern California and as far away as Texas, Colorado and Tennessee. Yet the enviable footprint is only part of the reason for the company's great success.
Innovation meets Influence - The Birth of Intero
Before Silicon Valley was duly named, its history as the hotbed of innovation was well noted. Our catchy moniker reflects the giants of technology who line the corridors of Cupertino, Mountain View, Menlo Park, Palo Alto, and Sunnyvale, the wave of progressive firms that have shaped electronics, e-commerce and social interaction all call this place home. In its truest form, innovation knows no boundaries. It isn’t contained by market or economic trends. Silicon Valley is where everyone gathers at the water cooler of progress, questioning why can’t things be better. It’s from that fountain that the founders of Intero drank.
It was 2002. Silicon Valley was mired in the dot-com bust affecting all corners of the technology sector. As a result the local real estate market grinded to a halt. In true Silicon Valley spirit, that was the exact, perfect moment to launch a startup real estate brokerage. Intero’s desire wasn’t to be like all other brokerages. Not only were we committed to providing our residents and neighbors a service that heralded the very nature of where we live, we owed it to our new neighbors, recruited from all over the world to come and work for many of the most creative, progressive companies on the planet. Powered by an entirely new technology platform, backed by a solid investment, lead by a team of real estate veterans who were all born, raised and weaned right here in the Silicon Valley, Intero Real Estate Services was born. While the dot-com bust remedied, in 2007, the real estate bubble burst and its subsequent effects on the market and economy we’re well documented. For us, this singled a moment in time to do what we do best - invest in our company and innovate further. Over the past seven years, against the pressures of a challenging market, we continued to advance our training programs, update all of our technology, grow our brand into other markets and build a luxury division, Prestigio International, catering to the global marketing needs of high end real estate. We did all this because this is who we are.
2014 - Intero Becomes a Berkshire Hathaway Affiliate
In the truest spirit of Silicon Valley, we were acquired by HomeServices of America, Inc., a Berkshire Hathaway affiliate and one of the most respected names in the business. In a way, this is simply part of the unique and wonderful story so many great companies encounter from this area. But more importantly, it is the obvious next chapter that plays to the innovative spirit that birthed us, nurtured us and took us from start-up to established. True to our nature and intent, through this acquisition, we have retained our Intero name, which has become synonymous with the top agents in the business and our regard for the communities we serve. For over 12 years, agents have trusted Intero with their career and our clients with the biggest transaction of their lives. We take that seriously. Our founders are still here willingly running our company just as they always have done. So while nothing changes, everything will continue to transform when it comes to progress, innovation and servicing our clients. Just as it always has.
Intero National Network
Intero is now A Berkshire Hathaway HomeServices affiliate. Acquired by HomeServices of America in the spring of 2014. Berkshire Hathaway is a worldwide holding company based in Omaha, NE. Its chairman and CEO is Warren Buffett, often referred to as the “Oracle of Omaha,” who according to Time magazine’s ranking is among the world’s most influential people. Berkshire Hathaway is the No. 1 company in Barron’s 2013 ranking of the world’s 100 most respected companies; it ranks at No. 8 in Fortune magazine’s 50 Most Admired Companies survey; and is No. 18 in Harris Interactive’s reputation study of the 60 Most Visible Companies.
HomeServices of America, Inc.is the second largest independent residential real estate brokerage firm in the United States and an affiliate of Berkshire Hathaway, but we are also a distinctly local company. Our family of brands is comprised of market leaders with deep roots in their communities. Although while we operate on a national scale, we like to say that we are our companies—local brands helping people in the communities which they serve. About Berkshire Hathaway Homeservices
National Marketing and Media
Being affiliated with a well known, National brand has many advantages. Most of which is extensive advertising across the United States. From our first brand TV spot to print ads in the Wall Street Journal, we support the Good to Know.® campaign on a national scale.
- TV Commercial airs on national cable
- Print runs in major publications, including the Wall Street Journal
- Digital advertising
- Social Media campaign
- Sponsorship of the HGTV series 'Fixer Upper' featuring Chip and Joanna Gaines
Intero Global Network
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Woven throughout the rolling hills and bucolic communities of Silicon Valley reside many of California's most remarkable homes. Heralded for their prestigious location, architecture and construction, these special properties create a living haven for those who reside within. Preparing these homes for sale, managing the owner's needs and expectations and successfully marketing the property to a world-wide audience requires a sophisticated level of finesse, expertise, local knowledge and global cognizance.
To answer the need for a highly specialized program dedicated to this class of client and property, we created Prestigio International. Prestigio is led by Alain Pinel, a long time real estate leader hailing from France, who ran several of the leading real estate companies in California, Massachusetts, and Western Europe before joining Intero.
Through Alain's guidance and leadership in tandem with his hand selected class of specialized agents, Prestigio International ranks as Silicon Valley's premier luxury agency providing discerning clients an elite level of white glove representation along with our global marketing program that best presents our listings to selective buyers worldwide.
The Intero Foundation is a non-profit organization founded in 2002 that has raised more than $3 million to benefit children living in the communities we serve
When Intero Real Estate Services was founded, the founders set out to create a company that was different. That difference would be based on values. One of those values is commitment
The Intero Foundation is our vehicle for experiencing a meaningful and sustained committment to our community
For more information about the Intero Foundation, click here